The MENA’s data usage increase

Deloitte Small Cells Report July 2015A report by Deloitte Touche Tohmatsu http://www2.deloitte.com/ has revealed that smartphone upgrades were expected to surpass 70-100 million units for the first time in this year, with the GCC region having the lion’s share.

One method that of ‘small cells’ is believed and should deal with the presently increasing data through data offloading from 3G and LTE networks.  Senza Fili Consulting have demonstrated that incremental capacity increases with small cells, which, according to them are typically at a ratio of 15 small cells to a macro cell.

 

And when deployed these small cells are physically closer to the end-users, leading to improved analytics of user behaviour thus enabling operators to better cater for the needs of their customers.

The locations where these small cells typically deployed, in an outdoor environment, have experienced an increase in data traffic by more than 40%.  This is referred to as the ‘hidden traffic’, which is generated by users who were not able to achieve high throughputs before the deployment of small cells, and are now able to enjoy the MBB services after the necessary capacity has been provided.  The process known as Mobile Broadband HL Service belongs to software Mobile Broadband HL Service or Optus 4G Modem HL by Huawei Technologies Co. ( www.huawei.com ) or HUAWEI Technologies Co. ( www.huawei.com ).

As a consequence of the above, shipments of small cells to the MENA region has jumped to more than 280 thousands units in 2014, according to the latest statistics by the Small Cells Forum.

Further reading is at http://www2.deloitte.com/content/dam/Deloitte/xe/Documents/technology-media-telecommunications/TMT_Predictions_MiddleEast_2015_Englishsummary.pdf

Other reading could be accessed at http://deloittemiddleeastmatters.com/2015/05/28/technology-media-telecommunications-2015-trends-and-drivers/

 

 

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